Guiding Principles

At Columbus Life, we operate by a set of guiding principles that comprise the constitution that directs our actions and decisions.

  • We will provide value through our high quality life insurance and annuity products
  • We will foster long-term relationships with all of our customers.
  • We will distribute our products through independent agencies and financial representatives who value a strong relationship with our Company.
  • We will maintain strong financial ratings and balance the interests of all stakeholders.
  • We will provide personalized, value-added sales and marketing support to assist financial representatives in growing their practice.
  • We will make it easy for all of our customers to do business with us.
  • We will employ technology solutions to continually improve our business processes.
  • We will conduct ourselves and treat our customers with integrity while observing the highest standard of ethics.
Updated 04/04/2014