Role of a Financial Professional

Why Use a Financial Professional?

To a Columbus Life representative, business is personal. Our financial professionals partner with clients to achieve a financial strategy that makes the most sense for the client. With training, experience and a wealth of resources, our professionals make it their business to guide each client through what can sometimes be difficult decisions. Life insurance, retirement planning, charitable gifting -- it all becomes more clear when your financial professional works with you to find a solution tailored to your needs. At Columbus Life, we share your goals and work hard to reach them with you. Some of the benefits of developing a relationship with a financial professional follow.

Experience and Expertise

There is a lot of information available out there and you may be tempted to "do-it-yourself." A financial professional has the experience and expertise to help you identify your financial needs and plan for a successful future. They are experienced in the complexities of the financial world and can help you navigate around potential pitfalls.

Licensed and Educated

A financial professional must be licensed, and is required to attend continuing education seminars and courses regularly to maintain their license. That means they are up-to-date on the broad range of insurance and retirement products available in today's financial market, as well as have an understanding of the vast resources, research, and information that may be unavailable to most people. There are a variety of professional designations that can help you identify a qualified professional, such as CFP (Certified Financial Planner), CFA (Certified Financial Analyst) or ChFC (Chartered Financial Consultant).

A Personal Relationship

There are many financial journals, calculators and web sites that provide information about strategies for retirement, business succession and charitable gifting – but how do you know which is right for you? A financial professional can help you cut through the noise and confusion to find the strategy that best fits your individual needs. Most financial professionals have a process for helping you identify your needs and goals, assessing your current situation and developing a strategy to meet your goals. Once you’ve developed a plan, they will help you monitor the effectiveness of your plan and make adjustments as conditions warrant – or as your goals change.

How to Choose a Financial Professional

The best way to find a financial advisor is to ask people you know who have good relationships with qualified financial professionals. Ask friends and family members if there is someone they would recommend. You can also use the Find A Columbus Life Representative Form to find someone near you. Once you have a list of several likely candidates, schedule a preliminary meeting to review your goals and see if there is a fit. Find out everything you can about the services provided, how fees are structured, credentials, and experience.

A qualified financial professional who helps you define a strategy for reaching your financial goals may bring you peace of mind about the financial future you’ve worked so hard to attain.

Updated 08/08/2011