The President's Message
Columbus Life once again achieved a record-breaking year, driven by steady growth, effective product enhancements, a passion for sharing our exceptional story and top-notch service to independent producers.
Columbus Life’s successful 2015 was due to our recruiting programs, exceptional sales team, dedication to telling our story and unparalleled service to our field. These efforts, together with our incredible financial strength and stability, have us well-positioned for future growth. During 2015, Columbus Life achieved growth in several areas, most notably in life insurance. Other highlights:
- 9 percent increase in new life lives;
- 10 percent increase in indexed universal life insurance premium;
- 12 percent increase in overall life insurance premium from the PPGA channel.
Modern needs are changing, and clients are seeking products that allow for cash accumulation, provide access to living benefits, and offer safety, security and return potential.
As a result, Columbus Life has enhanced its current products and launched new offerings.
- Our enhanced indexed universal life product can now help clients create an added stream of income.
- Our new fixed indexed annuity can provide both security and return potential — important to consumers in today’s economic environment.
SHARING OUR STORY
This year, we used podcasts, videos, and webinars to share our story in a fresh way. Our Life Insights series on YouTube® is especially original — an outlet designed for producers by producers, where successful agents share sales ideas and industry tips.
We also continue to update our technology that helps producers conduct more aspects of their business while on the go.
SERVICE AND RELATIONSHIPS
High-touch, direct, personal relationships are the cornerstone of our success and make us stand out among our competitors. The service we offer allows producers to reach out to any home office staff, myself included.
As we continue to grow, I look forward to developing and deepening our relationships. Our culture of growth at Columbus Life is strong, and with such an outstanding team in place, we are poised for success.
J.J. Miller, FSA, CLU, ChFC
President and Chief Executive Officer
Columbus Life Insurance Company