The President's Message
Our superior strength, competitive products, innovative technology, direct relationships and rich tradition all combine to create the Columbus Life Difference. These qualities — along with being a part of one of the strongest life insurance groups in the world — give Columbus Life one of the best stories in the industry.
STABLE, CONSISTENT GROWTH
Columbus Life achieved another successful year in 2014 due in large part to our industry-leading financial strength, best-in-class products and personal relationships with independent producers. As a sign of sustained growth and forward momentum, we added two sales regions and regional vice presidents to serve the Mid-South and Mississippi Valley, allowing for more focused support and coverage in all areas of the country.
In addition to expanding our number of territories, Columbus Life also saw several gains throughout 2014, most notably in life insurance. First-year target life premium grew by 8 percent, and nearly every product line achieved sales growth. Highlights include:
- 24 percent increase in indexed universal life premium
- 22 percent increase in guaranteed universal life premium
- 10 percent increase in annuity premium
We enhanced our products to adapt to changing financial needs. As people lead healthier, longer lives, many worry about long-term planning and supplemental retirement income. To address these needs, we improved our living benefits rider to give clients access to a greater portion of their death benefit while still living in case of chronic or terminal medical conditions.
FOCUS ON TECHNOLOGY
Columbus Life continues to leverage innovative technology that makes doing business with us faster, easier and more effective. Throughout 2014, use of Columbus Life mobile apps increased, and downloads grew significantly for both our Tax Guide and CLIC Quote apps. In fact, over the course of the year, downloads of the Tax Guide app increased more than 30 percent. This app continued to provide excellent brand recognition for Columbus Life, as more than two-thirds of downloads have come from producers not already associated with us. Adoption rates of our iGO® electronic application also increased, with nearly 30 percent of all policies submitted through iGO in 2014.
In addition to our mobile services, Columbus Life also made important updates and enhancements to our producer extranet. As we work toward a completely mobile extranet in 2015, we made upgrades in Office Safe that allow producers to quickly respond to concerns by receiving email alerts regarding in-force cases, rather than waiting to receive a paper mailing.
HIGH-TOUCH SERVICE AND RELATIONSHIPS
Long-term, high-touch relationships are what set Columbus Life apart from our competitors. We pride ourselves in being there every step of the way for producers — whether it’s through training and development, assisting in making a sale or updating technology to make doing business with us easier. Producers are our partners in success, and we work tirelessly to assist them.
Producers know that they can always reach out to home office staff — myself included — for support. We listen to questions and concerns and do whatever it takes to contribute to producers’ success. As we grow together with our producers, we will continue to provide first-rate products, innovative technology and superior service.
As we move ahead, I look forward to our continued momentum, persistent growth and lasting success. I thank you for your part in another terrific year at Columbus Life.
J.J. Miller, FSA, CLU, ChFC
President and Chief Executive Officer
Columbus Life Insurance Company