The President's Message
At Columbus Life, we have one of the best stories in the industry — a truly high-touch personal relationship model combined with the fortress-like strength of our parent company.
From our sales and marketing team, to our operations and support associates, we set high expectations for ourselves to deliver an experience for producers that is a step above what they receive anywhere else. The dedication of Columbus Life associates along with the hard work of independent producers led to the extraordinary results of 2013.
EXCEPTIONAL SALES SUCCESS
Columbus Life enjoyed a successful year of sales in part due to our long tradition of financial strength as well as our exemplary support to independent producers. Life insurance provided the most visible spike. The year proved to be a near record for the number of new life insurance policies with a 31 percent increase over 2012.
Almost every product line saw growth in sales, and this growth was experienced across differing regions of Columbus Life’s nationwide geographic footprint. Among the 2013 highlights:
- 74 percent growth in new life business premium
- 127 percent growth in new indexed universal life premium
- 15 percent growth in annuity premium
- 110 percent growth in new guaranteed universal life premium
- 18 percent growth in new traditional universal life premium
CONSISTENCY AND STRENGTH
Columbus Life’s careful and consistent approach to product design and pricing proved a strategic advantage for the company and its producer partners in 2013. Changes to actuarial guidelines for guaranteed universal life (UL) insurance products with secondary guarantees presented a challenge for many companies. Columbus Life’s sustainable product designs enabled its guaranteed UL products to maintain competitive pricing and meet the needs of independent producers and their clients.
APPRECIATION OF INDEPENDENT PRODUCERS
Columbus Life represents a mix of competitive products, personal service, business-building sales tools and a competitive compensation package that attracts and supports independent producers. We are fortunate to work with high-performing producers who complement the high standards we set for our business.
In an effort to better serve producers, we expanded our regional territories and regional vice presidents from eight to 10, effective January 1, 2014. By decreasing the size of the territories, Columbus Life’s regional vice presidents will be able to focus more intensely on building relationships with producers and helping them build their business.
THE NUMBERS TELL OUR STORY
Columbus Life earns exceptional ratings from industry-rating sources, leading to an overall Comdex Ranking of 96 out of 100 while the industry average is 80. Throughout our long history, Columbus Life has worked to maintain outstanding financial strength, and as a member of Western & Southern Financial Group, we are part of one of the strongest life insurance groups in the world.
Through 2014 and beyond, our goal is to maintain our industry-leading financial strength while remaining recognized among independent producers as the company that gives exceptional service for extraordinary results.
Thank you for your role in an outstanding 2013,
J.J. Miller, FSA, CLU, ChFC
President and Chief Executive Officer
Columbus Life Insurance Company